A beloved child has many names. Digital Signage, Information Displays, Information Boards, Advertising screens, Guidance Displays, Space Booking Displays ... However, depending on your content, these all come in the same package; a tool that allows you to quickly and efficiently share different information to different spaces and environments.
On these pages, we’ll tell you more about what you should take into consideration when implementing Digital Signage. We've broken down the content of these pages by deployment steps: from the start of deployment to presentation tools.
Digital content that can be displayed on a variety of media (e.g., info screens, touch screens, doorway screens, LED walls, etc.). This content may include text, images, video or other files. Increasingly, content is the automatically retrieved information from your other digital services, outside content services, or external software interfaces.
Properly implemented, Digital Signage improves your communications and enhances your message. After all, the advantages over, say advertising with posters, are self-explanatory. The movement grabs ones attention immediately! Chech "What is Digital Signage"> for more info!
As you start thinking about implementing Digital Signage in your company, you probably have a need to communicate with your target audience. Think about what needs you might have for digital communication right now as well as in a year or two.
Include everyone in charge of content, your advertising department, your marketing manager, customer service, HR communications, or production managers.Reserve sufficient resources for them to produce content. This is how Digital Signage communication becomes an integral part of your communication.
More on the "Commissioning" page>
Prioritize deciding on a message most beneficial to your business. For now, ignore the technology and technical tools and focus on how to best develop your business, thinking of what sort of content you want to share and who you wish to share it to.
Think about where to best reach your target audience and what you want to tell them. With Digital Signage information displays, you can increase sales, strengthen your brand, increase customer satisfaction or improve the use of your facilities.
More on the "Content and Connections" page >
Galaxo Oy has been working with the implementation of information displays and content implementations for our customers since 2007.